Farmer Boys Promotes Joseph Ortiz to President and COO

Farmer Boys, the Southern California-based casual fast-food chain known for its award-winning burgers and exceptional service, announced that Joseph Ortiz, current vice president of finance and accounting, has been promoted to president and chef. of operation.

“I am humbled and humbled to be chosen as the new president of the Farmer Boys,” Ortiz said. “I will focus on delivering our long-term growth plans by expanding our organizational capabilities and leading a team capable of delivering an unparalleled customer experience.”

Ortiz has served as Vice President of Finance and Accounting for Farmer Boys since July 2020. In this role, he was responsible for leading the finance and accounting teams, overseeing the information technology team, creating new strategies and growth models, as well as improving workflow. and development plans. With over 17 years of operational and financial experience in the restaurant and foodservice industry, Ortiz has held various leadership positions including BakeMark and CKE Restaurant Holdings.

Wetzel joined Farmer Boys in 2020 as senior vice president of operations and was later promoted to president and chief operating officer. Under his leadership, Farmer Boys increased average unit volumes by more than 20%, improved the drive-thru experience by investing in new equipment and technology, opened its first location in Arizona, and strengthened its position as a fast-paced, laid-back competitor. in hyper-competitive California. , Nevada and Arizona. Wetzel plans to focus on nonprofit work in retirement.

“It has truly been a great honor to have worked alongside the Farmer Boys team as President for the past 3 years,” says Wetzel. “The achievement I’m most proud of is our ability to recruit and retain such a great team. I am grateful to the team members who are the pulse of the Farmer Boys brand. I know Joseph will continue to lead the team to success. I’m excited to see what the Farmer Boys team will reap in the years to come.

To learn more about Farmer Boys, view their farm-fresh menu, or find the restaurant nearest you, visit and follow the brand at @FarmerBoysFood on Instagram and Facebook, and @FarmerBoys on Twitter. Farmer Boys fans are encouraged to download the Very Important Farmer (VIF) app to enjoy personalized offers, birthday treats, early warnings about new menu launches, and information about local events. The Farmer Boys VIF app is available in the App Store and Google Play.

The news and information presented in this release has not been corroborated by WTWH Media LLC.